{"id":32050,"date":"2026-06-10T06:35:54","date_gmt":"2026-06-10T06:35:54","guid":{"rendered":"https:\/\/duisport.de\/?page_id=32050"},"modified":"2026-08-13T08:24:59","modified_gmt":"2026-08-13T08:24:59","slug":"tone-of-voice","status":"publish","type":"page","link":"https:\/\/duisport.de\/en\/brandboard-2\/tone-of-voice\/","title":{"rendered":"Tone of Voice"},"content":{"rendered":"\n<section class=\"brandboard-block-text-editor mt-0 pt-block-80 pb-block-80 mb-0 brandboard-block-text-editor--left\">\n\t<div class=\"brandboard-block-text-editor__inner\">\n\t\t\t\t\t<div class=\"brandboard-block-text-editor__text\">\n\t\t\t\t<h1>Tone of Voice<\/h1>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #002eff\">Clear in tone. Strong in stance.<\/span><\/h3>\n<p>The tone of voice describes how a brand speaks\u2014not just what it says. It defines the tone, attitude, and language that duisport uses in its communications: externally with customers, partners, and the media, as well as internally.<\/p>\n<p>The tone of voice clearly conveys duisport\u2019s attitude, expertise, and reliability. It reinforces duisport\u2019s role as a modern, responsible logistics hub.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section class=\"brandboard-block-gallery mt-0 pt-0 pb-block-80 mb-0 brandboard-block-gallery--slider\">\n\t<div class=\"brandboard-block-gallery__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brandboard-block-gallery__slider-shell\" data-brandboard-gallery-shell>\n\t\t\t\t\t<div class=\"brandboard-block-gallery__grid\" data-brandboard-gallery-slider>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brandboard-block-gallery__item\">\n\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" width=\"1536\" height=\"864\" src=\"https:\/\/duisport.de\/wp-content\/uploads\/2026\/06\/ansprache-1536x864.jpg\" class=\"brandboard-block-gallery__image\" alt=\"\" decoding=\"async\" loading=\"eager\" sizes=\"1536px\" data-no-lazy=\"1\" data-skip-lazy=\"1\" srcset=\"https:\/\/duisport.de\/wp-content\/uploads\/2026\/06\/ansprache-1536x864.jpg 1536w, https:\/\/duisport.de\/wp-content\/uploads\/2026\/06\/ansprache-300x169.jpg 300w, https:\/\/duisport.de\/wp-content\/uploads\/2026\/06\/ansprache-1024x576.jpg 1024w, https:\/\/duisport.de\/wp-content\/uploads\/2026\/06\/ansprache-768x432.jpg 768w, https:\/\/duisport.de\/wp-content\/uploads\/2026\/06\/ansprache-2048x1152.jpg 2048w\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brandboard-block-gallery__item\">\n\t\t\t\t\t\t\t\t<img width=\"1536\" height=\"864\" src=\"https:\/\/duisport.de\/wp-content\/uploads\/2026\/06\/do_dont-1536x864.jpg\" class=\"brandboard-block-gallery__image\" alt=\"\" decoding=\"async\" loading=\"eager\" sizes=\"1536px\" data-no-lazy=\"1\" data-skip-lazy=\"1\" srcset=\"https:\/\/duisport.de\/wp-content\/uploads\/2026\/06\/do_dont-1536x864.jpg 1536w, https:\/\/duisport.de\/wp-content\/uploads\/2026\/06\/do_dont-300x169.jpg 300w, https:\/\/duisport.de\/wp-content\/uploads\/2026\/06\/do_dont-1024x576.jpg 1024w, https:\/\/duisport.de\/wp-content\/uploads\/2026\/06\/do_dont-768x432.jpg 768w, https:\/\/duisport.de\/wp-content\/uploads\/2026\/06\/do_dont-2048x1152.jpg 2048w\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<button class=\"brandboard-block-gallery__slider-hit brandboard-block-gallery__slider-hit--previous\" type=\"button\" data-brandboard-gallery-previous aria-label=\"Previous slide\"><\/button>\n\n\t\t\t\t\t<button class=\"brandboard-block-gallery__slider-hit brandboard-block-gallery__slider-hit--next\" type=\"button\" data-brandboard-gallery-next aria-label=\"Next slide\"><\/button>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<nav class=\"brandboard-block-gallery__number-nav\" aria-label=\"Gallery slides\" data-brandboard-gallery-number-nav>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\tclass=\"brandboard-block-gallery__number-button is-active\"\n\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\tdata-brandboard-gallery-slide=\"0\"\n\t\t\t\t\t\t\t\taria-label=\"Go to slide 1\"\n\t\t\t\t\t\t\t\taria-current=\"true\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t1\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\tclass=\"brandboard-block-gallery__number-button\"\n\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\tdata-brandboard-gallery-slide=\"1\"\n\t\t\t\t\t\t\t\taria-label=\"Go to slide 2\"\n\t\t\t\t\t\t\t\taria-current=\"false\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t2\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t<\/nav>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/section>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<section class=\"brandboard-block-text-editor mt-0 pt-block-80 pb-block-128 mb-0 brandboard-block-text-editor--center\">\n\t<div class=\"brandboard-block-text-editor__inner\">\n\t\t\t\t\t<div class=\"brandboard-block-text-editor__text\">\n\t\t\t\t<h4 style=\"text-align: center\"><em>You can find detailed information on tone of voice and <span style=\"color: #002eff\">helpful AI support<\/span> in the full PDF version of the Corporate Brand Guidelines.<\/em><\/h4>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"brandboard-block-text-editor__actions\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a class=\"brandboard-block-text-editor__button brandboard-block-text-editor__button--secondary\" href=\"https:\/\/duisport365.sharepoint.com\/sites\/DHAGMARKETING\/Freigegebene%20Dokumente\/Forms\/AllItems.aspx?id=%2Fsites%2FDHAGMARKETING%2FFreigegebene%20Dokumente%2FGeneral%2FCorporate%20Design%2FCorporate%20Brand%20Guidelines%2Fduisport%5FBrand%5FGuidelines%5FFinal%2Epdf&#038;parent=%2Fsites%2FDHAGMARKETING%2FFreigegebene%20Dokumente%2FGeneral%2FCorporate%20Design%2FCorporate%20Brand%20Guidelines&#038;p=true&#038;ga=1\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\tPDF ansehen\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":22,"featured_media":32017,"parent":31478,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-32050","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/duisport.de\/en\/wp-json\/wp\/v2\/pages\/32050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/duisport.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/duisport.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/duisport.de\/en\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/duisport.de\/en\/wp-json\/wp\/v2\/comments?post=32050"}],"version-history":[{"count":1,"href":"https:\/\/duisport.de\/en\/wp-json\/wp\/v2\/pages\/32050\/revisions"}],"predecessor-version":[{"id":32078,"href":"https:\/\/duisport.de\/en\/wp-json\/wp\/v2\/pages\/32050\/revisions\/32078"}],"up":[{"embeddable":true,"href":"https:\/\/duisport.de\/en\/wp-json\/wp\/v2\/pages\/31478"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/duisport.de\/en\/wp-json\/wp\/v2\/media\/32017"}],"wp:attachment":[{"href":"https:\/\/duisport.de\/en\/wp-json\/wp\/v2\/media?parent=32050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}