The diamond is duisport’s figurative mark and a central element of its visual identity. It ensures brand recognition and can be effective even without the word mark.
Basic Principle
The diamond can be used as a standalone design element, but it must never replace the full duisport logo. As a graphic element, it may be cropped flexibly as long as it remains predominantly visible.
External Use
When the figurative mark is used, the complete duisport logo must be recognizable within the overall context of the application (e.g., on title pages, home pages, or key pages). The diamond serves here exclusively as a supplementary, decorative element to reinforce the brand’s impact. In multi-page media such as presentations or brochures, the logo may be placed on the opening pages, while the diamond may be used on subsequent pages even without the logo being directly visible.
Internal Use
Internally, the diamond can be used more freely, since the brand context is clear. It is possible to use it without placing the logo alongside it at all times.
