The image editing follows a clear color strategy: Blue stands out as a defining accent color, while the surroundings are slightly desaturated to give the blue more space and impact. Isolated warning colors from work clothing or safety elements are retained and add visual vibrancy.
The photography itself remains authentic and context-driven. Natural light is preferred, supported by wide apertures that create a soft background blur and direct the focus specifically toward people or actions. Movement is expressly encouraged—processes and work situations are captured in the moment.
Staged or artificial-looking poses are avoided. People act within their real work environment and are shown in the context of their work.
Ideally, blue elements (such as clothing or objects) should be incorporated right from the start to create a clear visual anchor.
Post-processing: Neutralize the white balance, subtly desaturate the surroundings, adjust the brightness and contrast, and selectively enhance blue tones to reinforce the brand’s look.
Image Datebase
MANJA is duisport’s central image database. Here you’ll find approved images and media for your daily work. If you have any questions or are unable to access the database, please contact the marketing team.
